Eugene Simor

Eugene Simor

Eugene Simor

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Show Date: January 9th, 2019

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Eugene Simor
Founder and President
Alamo Beer Company

Eugene Simor is one person who can truly say, “I wasn’t born in Texas, but I got there as fast as I could.” Not only did he get here, but also he wholeheartedly embraced the pride native Texans have for their homeland. A California native, Eugene was born right in the middle of downtown Los Angeles, and spent his early days growing up in Orange County when “there were still orange trees there.”

Eugene attended college at the California Polytechnic State University at San Luis Obispo and earned a bachelor of science degree in Industrial Technology.

At 30, he left his job as a sales engineer and set out for an adventure sailing around the world. Upon returning to the United States he anchored in San Antonio and founded the Alamo Beer Company. First available in October of 2003, the refreshing beer with its “fiercely independent spirit” is distributed across the great state of Texas.

As sales grew, the company started planning for a brewery in the heart of downtown only a 15 minute walk from the shrine of Texas, The Alamo.

In March of 2015, Alamo Beer Company opened the new brewery, beer hall, and beer garden. The brewery is now brewing up over 8,000 barrels (over 110,000 cases) a year and is set to grow to 40,000 barrels (1/2 Million cases) of production in the next 5 years. The beer hall and beer garden is host to many parties, events, and charity fundraisers. Eugene has built a business that continues to grow and will soon be one of the top micro breweries in Texas.

Other Information

  • Member of the San Antonio Mission Trail Rotary Club.
  • Real estate developer.
  • Prostate cancer survivor and advocate of early detection. He supports Pints for Prostates educational non profit.

Eugene lives with his wife, Neriza, and four young children in the King William historic district of San Antonio.

About the author:

I took early retirement in 1995 from Kodak and I have been in the real estate business since then. During my Kodak career my family lived in six states and we owned thirteen homes. I held positions as Food Trade Manager, Attractions Manager for Florida, Director of Sales Promotion, National Account Manager to HEB Grocery Company and National Sales Manager – US Military – Worldwide. In the twelve years since I retired from Kodak, I’ve been in the real estate business. My entry into the business was through two major agencies; one a local upscale boutique company and the other a very large local operation of a national franchise. I found both (plus most others in the business) to be more oriented towards gross sales and less towards taking care of the needs of the consumer. As a result, I formed my own company. I have three agents besides myself in the company and two staff personnel. Approximately ninety percent of our business comes from direct referrals plus we represent all of the relocating employees for three corporations. Each week I host the area real estate show, Real Estate Focus, on NewsTalk 930 KLUP, Saturdays at 11:00am. The show also streams live on my web site , and on In addition, Bjorn Dybdahl, owner of Bjorn’s Home Entertainment, and I host the San Antonio Movers and Shakers Show that airs at 10:00 am each Saturday from the same station and web sites. The real estate show deals with area real estate information and the SA Movers and Shakers show honors the education, business, civic, and public leaders who keep the entrepreneurial spirit alive in our city.

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