Making Mass Video Communication possible
Show Date: December 6th, 2017
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Phillip Nelson worked as an executive inside NewTek since 1998 as a vice president for strategic development but also sales and most recently the company’s chief relationship officer.
San Antonio-based NewTek created TriCaster, a portable live video production system that can live stream multiple cameras used in broadcast television. It’s often described as a TV truck in a box.
Nelson left NewTek in May and began his Nelco Media after major clients kept asking for more services using the technology developed by the company. In one case, Microsoft Corp. sought Nelco Media to produce the behind-the-scenes services for upgrading the production value of an employee training webinar in order to keep viewers more engaged.
“For enterprises, we link it with Skype for Business for simulcasting training to hundreds of people for demos,” the executive told the Business Journal.
Nelson said he saw a gap in what was available for businesses that use video for employees but also customers online with more live streaming. Videos that appear more like television often retain the attention of audiences, he suggested.
“I just saw a huge opportunity in the market to leverage it in the market to deploy it and help them with the whole process,” he said. “It’s about keeping people engaged. A single webcam is boring, people ignore it and often check email.”
Nelco Media is in the process of acquiring an undisclosed property for its headquarters in the Tobin Hill neighborhood that’s about 6,000 square feet. It plans to hire about half a dozen employees in the coming months.
“The demand is insane and sales are more than tripled my initial projections,” he said. “That’s why I’m buying the building I need to add technicians, marketing, administration and sales. I’m working nationally now, so I’ve got to grow and expand so I can handle the volume.”
Other clients of Nelco Media include country singer Tim McGraw, the National Basketball Association, the National Football League and others.